Harland & Poston Group is looking to hire a dedicated Content Marketing Executive. The responsibilities include regularly updating the group’s websites (PH, SPH, IV, HP Invest, PAT, LFP), and promoting the group’s businesses by pitching articles about the real estate market in Portugal, Spain, and the UK as well as Investment Visas in Europe. When producing this content, you should also be able to follow the editorial guidelines set by the Digital Marketing Director and Content Manager. To be successful as a content creator, you should keep abreast of the latest SEO techniques, and contribute to the development of strategies that will increase client engagement and lead generation.



Brand & Advertising oversight and adaptation

Adapt all relevant materials to the local language and positioning
Support the Digital Marketing Director & Content Manager to plan and execute brand advertising and communication campaigns relevant to the country needs, while following Group Brand and Advertising Guidelines
Adapt all digital and offline advertising concepts and creatives to meet local requirements
Support the content team in communications for existing clients (mostly email campaigns): tone of voice, template designs for social media and brand guidelines

Social media, brand relevance and reputation

Create, Monitor, and Promote content via our social media channels across 30 international markets
Monitor brand ratings and reviews on the different platforms and social media channels
Define with Digital Marketing Director & Content Manager the strategy and action plan for the year
Support in the development of the content strategy required to enhance brand relevance in owned and external platforms (website, blogs, reviews platforms etc), in coordination with the lead acquisition team
Community management in the coordination of CS when required


Website and lead acquisition

Support both website developers and campaign managers to adapt and develop the website, landing pages and paid media ads content, translations and designs for the Portuguese, Spanish & UK markets.


Requirements

Bachelor’s Degree in Communication, Business, Marketing or other related fields
A Master’s Degree in Marketing, Advertising and Branding will be a plus
Knowledge of the digital landscape is a must
A clear understanding of brand building through the whole brand funnel and omnichannel media context
A strong focus on reaching results/KPIs
Excellent English language skills (written and spoken)
Good command of Microsoft Office (Word, Excel, PowerPoint, Outlook)
Design skills in Photoshop and Illustrator will be desirable, but not mandatory


We offer exciting career opportunities in a company with an ambitious growth strategy and fantastic colleagues. We would love to hear from you.



How To Apply

To apply, please send your CV in English to [email protected]