O que estamos à procura?

Estamos à procura de uma pessoa para actuar como Brand Manager.

Principais Reponsabilidades

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  Participa com o line manager no alinhamento da Estratégia da Global/Franchise.
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  Project management de programas educacionais para médicos e doentes, quando aplicável;
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  Colobora na Implementaçao, monitorização de estratégias, por forma a maximizar o valor do activo em questão;
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  Assegura a implementação da estratégia pela Força de Vendas para a promoção;
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  Determina a segmentação de clientes para todos os canais promocionais (ex., digitais e força de vendas);
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  Assegura a implementação de uma estratégia de ?Customer Journey? alicerçada numa multiplicidade de canais e pontos de contacto para uma comunicação eficaz;
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  Define o brand plan, assegurando o input da sua equipa cross-functional ( medical, access, sales, comms, regulatory);
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  Assegura que as actividades promocionais estão de acordo com o Código de Conduta e normas da GSK bem como com a legislação Portuguesa;

Qualificações e Experiência

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  Bachelor degree preferencialmente en Marketing, Ciências da Saúde ou Gestão de empresas;
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  Experiência anterior (2 anos) em Marketing Farmacêutico
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  Bons Conhecimentos de língua inglesa
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  Experiência na área respiratória pode ser preferencial.
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  Muito boas competências analíticas e de pensamento estratégico
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  Capacidade de comunicação e de trabalho em matriz

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