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Growth Specialist Full-time

de Barkyn Lisboa em Lisboa (Publicado em 04-05-2021)

THE COMPANY



Barkyn is improving the lives of pet families around the world with new magical e-commerce experience.
We developed a platform that delivers health and happiness products and services in a comfortable and personalized way. Currently specialized in dogs, we provide subscription plans that include food, goodies, treats and a dedicated online vet.


This way, we?re not only changing the pet market, but we?re also reshaping the way the e-commerce experience should feel - human, personalized, seamless & beautiful. We're one of the 8 startups selected to Google's Growth Program (Madrid) and recently highlighted by Wired as one of Europe's 100 Top Startups.



THE ROLE



We're creating a loved brand in Europe and this is where your story starts. You will drive strategy and execution of experiments around customer acquisition, retention, revenue growth and customer journeys. This should be led by an analytical ecosystem you'll help to build, together with our great marketing team, so we can learn as quickly as possible. Specifically:



  • Streamline our metric analysis and experiments roadmap so we know what to improve next in terms of retention and conversion

  • Intervene in the user journey to enhance customer engagement and retention levels

  • Work cross-functionally with the product and market teams to execute customer retention actions

  • Present frequent detailed analytical reports on the results of retention measures implemented

  • Work together with our Product team to identify new hypothesis to be tested or initiatives to be implemented.


MANDATORY



  • Experience in marketing at a B2C company, ideally in e-commerce (4 years)

  • Previous technical experience in at least two of these fields: performance, email marketing, CRM, retention and/or growth marketing

  • Be knowledgeable in world-class customer retention programs and best practices

  • Comfortable with analytics tools, dashboards and reporting

  • Strong communication and social skills

  • Proficient or Fluent English


BROWNIE POINTS



  • Startup experience

  • Relevant training in retention or growth marketing

  • Dog owner


LOCATION



This is a 100% remote position and at this stage we are only considering people based in Portugal.



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