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Customer Value Specialist
de Vodafone Lisboa em Lisboa (Publicado em 11-03-2021)
Description
The Customer Value Specialist is accountable for helping to shape and implement the base growth and retention strategy for their area, ensuring all customer interactions are relevant and build a broad and deep relationship with our customers.
Job Responsibility
- Idealize and execute CVM commercial actions and digital campaigns that drive incremental customer value;
Establish the customer strategy based on specific need states;
Define the price of the products/propositions that will deliver against the developed segment (understanding economic patterns, market practices and competitor behaviors in the marketplace);
Assists in the development of a compelling and inspiring vision, strategy and ambition including experience, commercial and operational dimensions;- Develops a detailed understanding of the economics of the product/service/channel and uses this to drive commercial improvement;
Responsible for a clear lifecycle management approach, with appropriate campaign execution touchpoints and triggers;- Identifies areas of opportunity on customer experience and operational efficiency and recommends actions to drive performance and improvement;
Defends the best practices throughout the Squad/Team with focus on customer and brand experience;
Competencies
- Bachelor?s or Master?s Degree (or equivalent) in quantitative fields like Economics, Management, Computer Science, Engineering, Applied Mathematics, or similar;
Experience of launching products and propositions in a technology based matrix organization
Passionate about Digital Marketing techniques and Agile methodologies
Excellent influencing and negotiation skills (Ideally experience in commercial/new partnerships negotiations)
Deep understanding of managing complex roadmaps, associated budgets and other related resources
Experience in managing budgets, developing business cases and building strategies
Strong understanding of new ecosystem partnerships
Good communication and presentation skills
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