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Digital Marketing Trainee
de BNP Paribas Lisboa em Lisboa (Publicado em 08-03-2021)
BNP Paribas is a leader in the Eurozone, and a prominent international banking institution with strong roots in Europe's banking history. It has a presence in 71 countries, with 200 000 Employees ? including more than 150 000 in Europe and 6 000 in Portugal alone.
BNP Paribas is present in Portugal since 1985, having been one of the first foreign banks to operate in the country. Today, the Group has several entities operating directly in this territory, offering a wide range of integrated financial solutions to support its clients and their businesses.
Thanks to its international presence and regular and close collaboration among its businesses, BNP Paribas has the resources to support all clients - individuals, entrepreneurs, SMEs, large corporates, institutional investors and community organisations - with financing, investment, savings and protection solutions that help make their projects a success. BNP Paribas holds key positions in its three core operating divisions: Domestic Markets and International Financial Services for retail banking and specialised financial services, and Corporate & Institutional Banking for corporate and institutional clients.
Want to help shape the bank of tomorrow today?
Are you curious how that could work in the complex world of international digital finance? Do you have a high affinity for digital marketing and/or marketing automation? Then the Centric marketing team will be happy to receive you.
Centric is a platform dedicated to the daily banking activities of BNP Paribas? large corporate and institutional clients. It increases their treasury efficiency, cash visibility and market oversight. If that sentence made any sense to you, then you just might be our golden egg.
Our ambition is to be more efficient and relevant in the way we communicate with our clients. For this we are using Marketo, a marketing automation tool. We are now looking for a junior marketeer that will help us on a dedicated project to rationalize the sending of million reports per month through Marketo.
You will be in control of this project. Does it sound too much? Don?t worry, we got your back and you will have full support.
What we offer:
- Opportunity to develop skills in one of the most promising areas in marketing (automation)
- Work in an international environment with people located all over Europe
- A place where you have time to learn and space to make mistakes
- Work in a company in full growth in a dynamic team, open to sharing knowledge
ROLE AND RESPONSIBILITIES
- Plan the different project steps and timelines
- Build some of the assets and content needed (mostly emails)
- Implement automated campaigns in Marketo
- Prepare and update on a regular basis email performance reports (open rate, CTR,?)
- Responsible for communication with project stakeholders, including getting approvals, collecting feedback and do regular status reporting
- Collaborate in the development and execution of marketing campaigns
- Perform campaign analysis and build reports to optimize our marketing strategy
- Prepare marketing assets and support materials (videos, landing pages, brochures, visuals,?) working closely with a design team and external agencies
- Ensure that our marketing assets are always updated across our platforms (website, SharePoint, Marketo, etc.)
PROFILE
- University degree in Marketing Management, Marketing, Communication or similar
- 1-2 years of experience with content marketing, digital marketing and/or marketing automation is a plus
- Fluent in English, both spoken and written
- Microsoft Office skills
- Very hands-on, dynamic and autonomous
- Good communication and presentation skills
- Willing to learn about banking services (a little bit)
- A real desire to explore a complex (but powerful) marketing automation tool
- Interest in project/campaign management
Please note that only applications submitted in English will be considered.
In case you are selected for this role, further documentation will be requested to support your hiring process.
BNP Paribas is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.
Primary Location
: PT-11-Lisbon
Job Type
: Internship
Job
: FINANCIAL AND TECHNICAL EXPERTISEEducation Level: Not indicated
Experience Level: Not Indicated
Schedule
: Full-time
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