competências

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  Degree in Marketing or Business
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  Good Communication skills (the ability to speak and write to a high standard is crucial)
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  Experience with B2B Marketing in a Global environment
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  Experience in developing and communicating compelling customer value propositions

responsabilidades

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  Build on product messaging that sets new products apart from others in the market to give them a unique selling point
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  Plan and participate in the launch of new services and products which involve several different departments
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  Brief the press and PR teams about new products
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  Take part in presentations
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  Obtain insights into customers? usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
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  Agree timelines and deadlines for the development of new products with product management, engineering or manufacturing departments
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  Use market research data to establish product pricing
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  Create content such as case studies, videos, website copy and blog posts

benefícios