• Build on e-commerce acceleration strategy in collaboration with Digital Manager;
  
• Leads implementation of the e-commerce plan and recommends improvements and corrective measures when necessary
  
• Responsible for building and executing Budget for the Brands in scope (volumes, A&P, P&L);
  
• Proposes marketing activities that boost brand experiences in line with brand?s objectives and the consumer target;
  
• Works collaboratively with agencies/vendors and internal resources to drive superior market results;
  
• Analyzes research systems and data that will ensure in depth knowledge of the market and consumer trends and behaviors;
  
• Drives the innovation agenda for Brands in scope, leveraging digital footprint and demonstrating creativity, thus amplifying brand experiences;
  
• Utilizes consumer-driven insights through CRM expertise to leverage SOM and SOV;
  

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